Attached you will see a flyer for the online bookstore I started in April, 2019. The main purpose I started this bookstore is to provide my special needs son, Christopher, with a source of income for the future. He’s developmentally delayed and has severe medical issues that prevent him from ever having a drivers license, functioning in a capacity to where he would be hirable in most places of employment, and requires regular doctor’s appointments and tests that would interfere with a regular work schedule. He’s able to help with the bookstore, which he loves and derives a great deal of pleasure from. It makes him feel more independent and ‘normal’, like his older siblings. Christopher will require a lifetime of care and will always have to live with someone else. His siblings are more than willing to step in and care for him when I’m no longer able to. What I don’t want is for this to ever be a financial burden for them, hence the motivation to create the bookstore.
I have a GoDaddy website where all of our inventory is hosted and available for sale, along with Amazon, then branched out to eBay and Etsy to be more visible to online shoppers. I’ve had a moderate level of success as a new business, however the competition is such that I now need to advertise to grow. I’ve put every penny that I’ve made from the bookstore back into it; paid advertising on Facebook, which is one of my leading sources of advertisement, and paid advertising on Etsy, a website where I list books, but know I need to invest more to drive customers to buy from our website, which is where I would truly realize a profit because there wouldn’t be the fees being deducted from each sale like there is with Amazon Etsy. The cost per month for the additional advertising through GoDaddy & Google is $500.00/month. I anticipate needing 6 months of solid advertising to realize a profit increase that would allow me to sustain the advertising without additional capital while still seeing a profit.
I am a successful businesswoman by trade, as my day job is running the acquisition department of a residential building company. The pay from this job is enough to keep a roof over my family’s head, food on the table and pay for Christopher’s medications. I just need a little help to grow this business so I have the peace of mind that there’s financial security for his future.
Thank you for taking the time to read my post. Below is a flyer we use both digitally and door-to-door. My PayPal address is: